Jump to content
IGNORED

Sharing economy - ko deli vredi


Eraserhead

Recommended Posts

MILAN – When Amazon was founded in 1994, and eBay the following year, they harnessed the connectivity of the Internet to create new, more efficient markets. In the beginning, that meant new ways of buying and selling books and collectibles; but now e-commerce is everywhere, offering customers new goods and used goods – and becoming a global force in logistics and retail. Likewise, while today’s sharing-economy companies may be just out of their infancy, their services will one day be ubiquitous.

 

By now, most people have heard of Airbnb, the online apartment-rental service. The company has just 600 employees but a million properties listed for rent, making it larger than the world’s biggest hotel chains. Of course, what Airbnb offers is different from what hotels provide; but if Airbnb offered options for, say, maid service or food, they could become closer competitors than one might initially imagine.

 

The insight (obvious in retrospect) underlying Airbnb’s model – and the burgeoning sharing economy in general – is that the world is replete with under-utilized assets and resources. How much time do we spend actually using the things – whether cars, bicycles, apartments, vacation homes, tools, or yachts – that we own? What value do office buildings or classrooms generate at night?

 

Answers vary by asset, individual, household, or organization, but the utilization numbers tend to be astonishingly low. One recent answer for cars was 8%, and even that may seem high to someone not burdened by long commutes.

 

But those numbers are changing, as the Internet enables creative new business models that increase not only a market’s efficiency but also the utilization of our various assets. Hundreds of experiments are being conducted. Clearly, not all of them will experience the astonishing growth of Airbnb and Uber. Some, like Rent the Runway for designer clothes and accessories, may find profitable niches; others will simply fail.

 

The digital platforms that act as the basis of all this e-commerce need to meet two related challenges. The first is to produce a network effect, so that buyers and sellers find one another often enough and rapidly enough to make a business sustainable. Second, the platform must create trust – in the product or the service – on both sides of the transaction.

 

Trust is crucial to the network effect; hence the need for two-way evaluation systems that encourage buyers and sellers to be repeat users of the relevant platform. Small players can then act in large markets, because – over time – they become known quantities. The power of these platforms derives from overcoming informational asymmetries, by dramatically increasing the signal density of the market.

 

Indeed, in order to encourage infrequent e-commerce users, innovators and investors are exploring ways to combine the evaluation databases of separate, even rival, platforms. Whatever the legal and technical issues that must be overcome, down the road we can surely imagine the kind of data consolidation already practiced internally by retail giants like Amazon or Alibaba.

 

There can, of course, be other incentives to support “good” behavior, such as fines and deposits (for bicycles borrowed for too long or not returned, for example). But punitive measures can easily lead to disputes and inefficiency. By contrast, refining evaluation systems holds far more promise.

 

The urge to exploit under-utilized resources should not be confined to material assets. The McKinsey Global Institute has recently studied internet-based approaches to the labor market and the challenge of matching demand for talent and skills with supply.

 

Some sharing models – perhaps most – rely on both labor and other assets: for example, a person and his or her car, computer, sewing machine, or kitchen (for home-delivered meals). This throwback to the cottage industries that preceded modern production is possible today because the Internet is lowering the costs of dispersion that once compelled the concentration of work in factories and offices.

 

Perhaps inevitably, regulatory issues arise, as Uber is now discovering from California to Europe. Taxis and limousines are to some extent protected from competition because they need licenses to operate; they are also regulated for customer safety. But then Uber invades their market with a differentiated product, subject largely to its own regulations for vehicles and drivers. In the process, it threatens to lower the value of licenses just as surely as any official decision to issue new licenses would. No wonder the taxi drivers of Paris and other French cities – hitherto protected from competition – have protested so vehemently (and, on occasion, violently).

 

An intriguing question is how far the financial sector will embrace the sharing economy. Peer-to-peer lending and crowdfunding already represent new ways of matching borrowers with investors. Clearly, issues relating to liability and insurance will have to be addressed in all sharing-economy models, especially financial ones; but these are hardly insurmountable obstacles.

 

The truth is that the Internet-led process of exploiting under-utilized resources – be they physical and financial capital or human capital and talent – is both unstoppable and accelerating. The long-term benefits consist not just in efficiency and productivity gains (large enough to show up in macro data), but also in much-needed new jobs requiring a broad range of skills. Indeed, those who fear the job-destroying and job-shifting power of automation should look upon the sharing economy and breathe a bit of a sigh of relief.
Link to comment
  • Replies 552
  • Created
  • Last Reply

Top Posters In This Topic

  • rajka

    93

  • Indy

    58

  • Tribun_Populi

    50

  • Prokleto Djubre

    36

  • 2 weeks later...

Prema “uberizaciji” svijeta

 

Evgeny Morozov

 

Otkad je, razvojem sofisticiranih programskih aplikacija, postalo moguće sakupljati i personalizirati naše osobne profile na temelju internetskih pretraga, elektronski divovi poput Googlea ili Facebooka krenuli su u razvijanje tržišta za tako prikupljene podatke. Osnaženi neoliberalnim politikama štednje, tijelima javne uprave nude usluge koje djeluju povoljnije i efikasnije od samostalne izrade novih organizacijskih aranžmana. Na tom valu raste i Uber, aplikacija koja prijeti kako taksi službama tako i javnom prijevozu

 

Link to comment
  • 3 weeks later...

Uber došao u Hrvatsku, na nekom sajtu piše da je opšta pomama za novim prevoznikom, ali nemam pojma da li je to reklama ili stvarnost. Zna li neko kako je to stvarno prošlo u ZG, da li je regularan taksi odreagovao na neki način (ne protestima, nego sniženjem cene i sl.) ?

Link to comment
  • 2 weeks later...

uber ce morati pred sudom u americi da objasni u kakvom su statusu njihovi vozaci, na ugovor ili zaposleni. pojedini su podneli tuzbe.

 

A Federal Judge Just Shredded Uber’s Arguments Against a Major Class-Action Lawsuit

 

Uber Got Dealt Another Blow in the Lawsuit That Threatens Its Business Model

 

Why does Uber care so much? Because having its drivers, which the company currently treats as independent contractors, reclassified as employees could be very, very bad for business. Uber is part of what’s alternatively known as the “on-demand,” “gig,” or “1099” economy, the last being a nod to the tax forms that the IRS requires of most independent contractors. These businesses are lean by design. In the gig economy, startup empires are built without actually owning anything or employing anyone—summoned from thin air by technology and algorithms that connect two sides of a marketplace. And so Uber owns no cars, and employs no drivers. Where the company once described itself as a “ride-sharing” service and “transportation network,” its preferred moniker these days is “lead generation.”

 

Uber is undoubtedly very rich, with a valuation that at last count topped $50 billion. But a ruling that its drivers are not, in fact, contractors and are instead employees—people entitled to traditional protections like a minimum wage and benefits—could shake its business model to the very core. And that’s not something that any company wants to reckon with.

Link to comment
  • 3 months later...

Uber Driver Took Fares When He Wasn’t Busy Allegedly Killing People

 

Dalton has no criminal record, according to public records. Uber said he passed its background check process before he was authorized to drive. (The company says it is cooperating with police.)

 

pa dobro, i dalje ih je vozio po povoljnijoj ceni od zvanicnih taksista.

ako pojacaju proceduru provere to ce poskupeti uslugu.  :(

Link to comment

Covek nije imao kriminalni dosije.  Sta je tu Uber trebalo da otkrije?  I da li bi bila tolika senzacija da je radio kao vozac neke brick-and-mortar taxi sluzbe ili vozio gradske autobuse?

 

I jos jedna stvar - u pauzi izmedju 2 pucnjave je za Uber vozio musteriju kome dlaka se glave nije falila.

Link to comment

Zanimljivo pitanje. Uber osniva lokalne kompanije u svim zemljama u kojima posluje i preko njih ide svo poslovanje. To sve deluje OK. Medjutim recimo u Evropi su Uber kompanije u vlasnistvu Uber Holandija. Ono sto je zanimljivo je to da slicnoj praksi pristupaju i mnoge druge daleko starije firme (Recimo Big4 rade istu stvar. Holandija u evropi vazi za zemlju koja se koristi za izbegavanje poreza. Ono sto je jos tu zanimljivo je da je Uber Holandija u vlasnistu Uber Bermuda. Bermuda imaju porez na profit preduzeca od 0%. Ono sto dalje rade jeste da intelektualnu svojinu naplacuju preko kompanije na Bermudama i tako prebacuju profit. Ono sto je u celoj toj stvari fora je sto nista od toga nije nelegalno i sve to isto radi veliki broj velikih multinacionalnih kompanija.  Sto se mene tice ja mislim da treba naci nacin da placaju porez u drzavama u kojima posluju. Ako moram ja trebalo bi da moraju i oni.

 

 

Pa svakako nece biti posla za sve, neki ce morati da nadju nesto drugo da rade. Medjutim cela industrija nece nestati. I to je prirodna promwena uzrokovana tehnoloskim napretkom.

da li biste mi objasnili od kada je to Holandija zemlja u kojoj se izbegava placanje poreza? Ne znam zasto sam se onda otselila, kada porez se ne placa?

Link to comment

Mislim da mu se komentar nije odnosio na porez na lična primanja, već na korporativni porez.

google mi govori da Srbija ima manji corporate tax,

Consequently, such companies will be subject to Dutch corporate income tax levied at a rate of 20% on profits up to EUR 200,000 and a rate of 25% for profits exceeding that amount. The dividend withholding tax rate is 15%

Link to comment
  • 2 months later...

Berlin zabranio Airbnb-u iznajmljivanje stanova.

 

 

Naime, U Berlinu se "dobri" stanovi radije "na divlje" iznajmljuju turistima nego da se prime stanari, a tu praksu je sada Senat Berlina zabranio. 

Uz pomoć velikih novčanih kazni, vlasti ovog nemačkog grada se nadaju da će zaštititi privatne stanove i održati što niže kirije. 

 

Od prvog maja, na snagu je stupio novi zakon pod nazivom "Zweckentfremdungsverbot" kojim se zabranjuje kratkoročno izdavanje apartmana turistima bez gradske dozvole. 

 

Ukoliko se utvrdi kršenje ovih pravila kazne mogu biti i do 100.000 evra. 

 

Na osnovu ovih pravila, turisti će moći da iznajmljuju samo sobe preko internet portala, a ne cele stanove i kuće. 

 

Glavni grad je ubedljivo na prvom mestu u Nemačkoj među turistima koji žele da iznajme stan na nekoliko dana. Još 2014. je gradska uprava pozvala građane da anonimno prijave vlasnike stanova koji ilegalno iznajmljuju svoje stanove turistima. Grad je čak zaposlio 30 novih saradnika kako bi zabeležili i proverili te dojave. Isto tako, grad traži od uredništva nekih internet stranica gde se nude stanovi turistima da im jave detalje o stanovima koji se nude.

Link to comment

miami beach je sličan. airbnb izdavanje kuća i stanova nije uvek legalno. treba da se registruje kod gradskih vlasti za oporezivanje kao hotel-apartment, hotel ili bed+breakfast. bila sam tamo kod jednog airbnb stanodavca pre mesec dana. na putu za floridu nam je javio da se predstavimo kao njegovi prijatelji u poseti u slučaju da nas neko iz gradskih vlasti poseti. a čovek praktično ima mali hotel - 4 mini stana je napravio od kućerka.

Edited by mei
Link to comment

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...