Buy*ology

[расејан]

2 Cowboy, cujem sta kazes... medjutim, kad je u pitanju npr. rasejah ne verujem da se izmedju nas 2-ice radi samo o informaciji "lost in translation"... Bez da budem neki po-mo, nasi stavovi hteli mi ili ne, reflektuju cinjenice o nasim zivotima, koji (naravno) nisu isti. A mozda cak ni narocito slicni. Mozda bismo se iznenadili.

Могуће :).Могуће је да стварно нисам био у прилици да ми је јако стало да продам нешто, осим да се увалим у запослење. И кад сам продавао софтвер, успевао сам да одушевим присутне - али одлука о куповини скоро никад није била њихова, јер би се појавио неки директоров рођак чији клинац пише те ствари и упола је јефтинији, или би се ипак продало, нисам имао ту повратну спрегу да стекнем неки дојам о томе шта ми ради а шта не ради.С друге стране, рекламе сам научио да не волим чим су почеле, тамо крајем шездесетих код нас, јер су чак скраћивали цртаћ пре дневника да би их пуштали, јер сам свако јутро слушао једне те исте на радију (ујутро се чула само једна станица)... временом се накупила поприлична аверзија, са све јаким антипотрошачким ставом. Уз то, научио сам се да препознајем пропаганду, била она политичка или трговачка, и како трговци утичу на крајњи производ, избацујући из њега све оно што не препознају као "ово помаже продаји" - конкретно, на примеру филма и музике, а сад видим и књижевности. Боравак у Америци је само појачао све то, не мош опстати колико наваљују и гађају са свих страна.С треће стране, ено ти га мој блог, више пута сам гунђао на препреке које ми постављају кад баш хоћу нешто да купим. Завлаке у ситним словима, жетва личних података (зарад циљања реклама) пре него што ти каже цену, скривени трошкови (рекламира цену од $20 па изађе на $48), сакривање техничких података (на кутији са свих страна један те исти списак парола, и фотка спреда - не видим оно што ми треба, нпр колико је дугачак кабл од слушалица, да ли часовник зна да дан има 24 сата, да ли могу да прикључим рачунар на то појачало, ради ли и на 220 волти).Фрустрација је двострука - турају ми под нос оно што нећу да купим и што ми уопште не треба (рефинансирање дуга? којег дуга?), а кад хоћу да извадим паре из џепа, немају, или ми отежавају да нађем. Маркетинг је, из мог угла, пушка уперена у погрешном смеру.

[Indy]

Pa ja pokusavao da objasnim da marketing nije isto sto i reklame. Reklame su samo jedan od vidova promocije, koja je samo jedan deo marketinskog miksa. U nasem jeziku se posebno uobicajilo pogresno (suzeno) znacenje izraza marketing. Mislim da je to krivica nekih TV reklama koje su na spici imale oznaku "marketing". Marketing je neuporedivo zanimljiviji od toga i vas par kriticara (a pre svega rasejan) mu ne dajete ni izbliza dovoljno kredita. Marketing je (u danasnje vreme) i sam proizvod, kreiranje proizvoda na osnovu zelja musterija, zivotni ciklus proizvoda (uvodjenje i njegovo uklanjanje iz ponude). Marketing je pozicioniranje - za koga je proizvod namenjen (pa tako ne treba mesati babe i zabe, niti imaju smisla neke vase kritike posto se ocito radi o proizvodima za koje niste ciljano trziste - kao sto nema smisla da ja pricam o Britni Spirs, npr). Marketing je i cenovna politika (kad smo kod brijaca, da li je i pre 50 godina postojala ovakva ponuda, po ovakvoj ceni?) sto je "nauka" za sebe. Marketing je i distribucija proizvoda - koliko se tu tek desilo, i gde je danas sta sve pristupacno. Pa barem mi matoriji se secamo jednog drugog vremena u SFRJ kada se za svaku iole zanimljivu stvar moralo putovati 1000 km. Danas vam je sve tu pod nosom, niko da kaze jednu lepu rec o tome, svi samo nesto kukaju. Hebote, ja se secam sa TV kada je elektrifikacija sela bila novost. Danas u vrskoj cuki gleda ravni ekran od 192 cm i "gnjave ga reklame". Pa bolje to nego vukovi i vampiri sto su davili prethodnih nekoliko milenijuma. I na kraju, jeste, marketing je i promocija (proizvoda & usluge). Svi kukaju kako firme spucavaju milione $ u promociju, kao da su u pitanju nj. pare, a ne shvataju da je sve deo tog istog miksa i da se to na razne nacine nama i vraca (tj. placamo za to, ali nesto i dobijemo). Kad samo pogledam sta danas sve imam, ja koji sam golja ovde po svim definicijama, pa hebote. Samo mi svemirski brod fali. I jos da kukam? Ne, hvala. Lepo je ovaj covek sve rekao, a i meni se slicno dize zeludac od moderne kuknjave "urbanajta" koga bi trebalo poslati malo medj'ovce na prinudni downsizing...

[morgana]

Takve nauke su, u ovom konkretnom slucaju, psihologija i neuroznanost, na kojima Lindstrom temelji svoj kompletan rad. Ukratko - u skoroj buducnosti ce biti nepotrebno, (i prije svega neisplativo) proizvoditi išta što se nece svidjeti kupcima, a sto se prilicno tocno moze procijeniti unaprijed, tj. u fazi nastanka proizvoda. Bit ce vise posla za znanstvenike, a manje za dizajnere i inzinjere. Slicnu stvar je vec u vise navrata naglasio CowBoy, a odlicno je sazeo i Bradilko iako se on osvrtao iskljucivo na marketing, dok se cijela prica zapravo vrti oko nastanka kompletnog branda, ukljucujuci i sam proizvod.

ma taj mozgosnim moze da bude dobar prediktor ponasanja kupaca samo za jednostavne proizvode kao sto je hrana i pice npr. s tim da je upitno je li i tada oportun, s obzirom da se sa par pitanja test grupi moze dobiti taj podatak 'svidja mi se' ili 'ne svidja mi se'svidjanje i pozitivno reagovanje mozga su mnogo daleko od odluke o kupovini.uz to, savrsen detekrtor nije nista bez savrsenog interpretatora, a interpretacija rezultata ce itekako zavisiti od citaca nalaza (a podatak 'reaguje taj i taj dio mozga koji ima te i te ingerencije' nije dovoljan) Edited September 30, 2010 by morgana

[April]

Uzdrzavam se, ali ne mogu da se uzdrzim:http://www.youtube.com/watch?v=-j_i1hZLj2I&feature=watch_response

[Zoe]

ma taj mozgosnim moze da bude dobar prediktor ponasanja kupaca samo za jednostavne proizvode kao sto je hrana i pice npr. s tim da je upitno je li i tada oportun, s obzirom da se sa par pitanja test grupi moze dobiti taj podatak 'svidja mi se' ili 'ne svidja mi se'

Pa ne znam tocno moze li ili ne moze biti dobar prediktor samo za jednostavne proizvode kao sto kategoricki tvrdis, medjutim Lindstrom svoju tezu uopce ne bazira iskljucivo na skeniranju mozga, nego ju nadopunjuje cistom psihologijom. Uostalom, nije on jedini; mozda ce biti jasnije iz ovog clanka koji je svojevremeno objavljen u Economistu - The science of shopping

[morgana]

pa time sto si citirala upravo i mislim da je psihologija tu dovoljna, a skeniranje visakaprile, nisi stavio jutjub u sarkazam tag, pa ne znam da li si sarkasticanedit: nasla juce neki primjer nalaza neuromarketinga za reklamu za deterdzent. tetka koja ga reklamira se ponasala agresivno prema drugim tetkama u reklami. zene cija je reakcija na reklamu testirana rekle su da im se ona ne svidja, jer je agresivna, no je skener otkrio da ipak pozitivno reaguju. kasnije u razgovoru otkrile su da im je bilo neprijatno da u grupi kazu da im je dopadljiv agresivan nastup tetke u reklami.ja mislim da bi se i bez skeniranja mozga moglo pretpostaviti da je nezgodno javno iskazati simpatije prema agresiji u reklami.

Edited September 30, 2010 by morgana

[Zoe]

pa time sto si citirala upravo i mislim da je psihologija tu dovoljna, a skeniranje visak

Da li i inace smatras da je neuroznanost nepotrebna nauka, ili si samo skepticna u ovom istrazivanju? - Pitanje je retoricko jer ne mislim da je visak bilo sto sto moze, bar malo, unaprijediti spoznaje o funkcioniranju mozga i posljedice na sveukupno ponasanje. Ja bih prije rekla da skeniranje moze biti dodatna potvrda onog sto psihologija proucava, ne samo u marketingu naravno.

[morgana]

naravno da su neuronauke jako korisne i da ce kojesta revolucionisati. to mi je kao laiku intuitivno jasno. ali mislim da je neuromarketing skup a da ne donosi, ili da vecinom ne donosi, nista cime bi se isplatio. tj, ta potvrda psiholoskih teorija bila bi skupa i za proizvodjaca neisplativa (i cesto nepotrebna)meni je recimo od neuromarketinga daleko zanimljivije koriscenje neuronauka u kreiranju interaktivnih medija koji sluze ucenju u raznim oblastima doduse, o tome ne znam nista, samo me fascinira.

Edited September 30, 2010 by morgana

[Zoe]

Jeste jako skupo, slazemo se, medjutim pretpostavljam da ce takve studije sprovoditi (kao sto i sad sprovode) znanstveni instituti. Drugo, pitanje je koliko ce takva istrazivanja kostati u buducnosti, a pricamo o vjerojatno daljoj buducnosti imajuci u vidu da mnogi jos ne koriste ni elementarna psiholoska istrazivanja prije lansiranja proizvoda. Na primjer, na ovim prostorima je rijetko tko, ukljucujuci i "marketing strucnjake" uopce cuo za Lindstroma, neuromarketing ili brand sense. Konkretno, knjiga "Brand Sense" je u Hrvatskoj prosla gotovo nezapazeno iako je prevedena na hrvatski i mnogima bi mogla posluziti kao elementarni udžbenik za stvaranje uspjesnog branda, ali i za edukaciju sire javnosti, tj. kupaca. Hrvatska kao potencijalno zanimljiva destinacija jos uvijek nije u stanju stvoriti svjetski prepoznatljiv turisticki brand, a nije da joj Jadranska obala ne pruza sve uvjete.Kao sto je netko vec napomenuo, balkanski marketing jos uvijek uglavnom funkcionira po prastarim i odavno prevazidjenim klišeima, dok nam ni brkanje pojmova, kao sto je dobro primjetio Indy, nije nimalo strano, pa neki ovdje marketing uporno brkaju sa advertisingom.

[расејан]

Pa ne znam tocno moze li ili ne moze biti dobar prediktor samo za jednostavne proizvode kao sto kategoricki tvrdis, medjutim Lindstrom svoju tezu uopce ne bazira iskljucivo na skeniranju mozga, nego ju nadopunjuje cistom psihologijom. Uostalom, nije on jedini; mozda ce biti jasnije iz ovog clanka koji je svojevremeno objavljen u Economistu - The science of shopping

Јел' ти мало пођебаваш или си заборавила или хоћеш примером да покажеш како ради маркетинг?Јер

This article is available to subscribers only. If you already have a subscription, please Log in or activate your access to our premium online content. Not a subscriber? View our print and web subscription packages.

...ме неће навући да пазарим претплату на основу чланка који не могу да видим. Edited September 30, 2010 by расејан

[Zoe]

Ispricavam se, nije namjerno. :) Evo teksta, ali je malo poduzi, pa kome nije problem...

..The science of shoppingThe way the brain buysRetailers are making breakthroughs in understanding their customers’ minds. Here is what they know about you Dec 18th 2008 | basingstoke, england IT MAY have occurred to you, during the course of a dismal trawl round a supermarket indistinguishable from every other supermarket you have ever been into, to wonder why they are all the same. The answer is more sinister than depressing. It is not because the companies that operate them lack imagination. It is because they are all versed in the science of persuading people to buy things—a science that, thanks to technological advances, is beginning to unlock the innermost secrets of the consumer’s mind.In the Sainsbury’s in Hatch Warren, Basingstoke, south-west of London, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance of a supermarket is known as the “decompression zone”. People need to slow down and take stock of the surroundings, even if they are regulars. In sales terms this area is a bit of a loss, so it tends to be used more for promotion. Even the multi-packs of beer piled up here are designed more to hint at bargains within than to be lugged round the aisles. Wal-Mart, the world’s biggest retailer, famously employs “greeters” at the entrance to its stores. Whether or not they boost sales, a friendly welcome is said to cut shoplifting. It is harder to steal from nice people.Immediately to the left in Sainsbury’s is another familiar sight: a “chill zone” for browsing magazines, books and DVDs, tempting impromptu purchases and slowing customers down. But those on a serious mission will keep walking ahead—and the first thing they come to is the fresh fruit and vegetables section.Related items•Evolutionary psychology: Sex, shopping and thinking pinkAug 23rd 2007•Psychology: Swarming the shelvesFor shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But psychology is at work here: selecting good wholesome fresh food is an uplifting way to start shopping, and it makes people feel less guilty about reaching for the stodgy stuff later on.Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunity to tempt customers. This is why pharmacies are generally at the rear, even in “convenience” stores. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost “dwell time”: the length of time people spend in a store. Traditionally retailers measure “footfall”, as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a ubiquitous piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company working with the Massachusetts Institute of Technology, tracked people’s phones at Gunwharf Quays, a large retail and leisure centre in Portsmouth—not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1.3%.Having walked to the end of the fruit and vegetable aisle, Basingstoke’s hard-core shoppers arrive at counters of prepared food, the fishmonger, the butcher and the deli. Then there is the in-store bakery, which can be smelt before it is seen. Even small supermarkets now use in-store bakeries. Mostly these bake pre-prepared items and frozen dough, and they have boomed even though central bakeries that deliver to a number of stores are much more efficient. They do it for the smell of freshly baked bread, which makes people hungry and thus encourages people to buy not just bread but also other food, including frozen stuff. Most of the information that shoppers are bombarded with is visual: labels, price stickers and advertising. But the wafting bread aroma shows smell can usefully be stimulated too, says Simon Harrop, chief executive of BRAND sense agency, a British specialist in multi-sensory marketing. In the aisle by the laundry section he suggests introducing the smell of freshly laundered sheets. Even the sound of sheets being folded could be reproduced here and contained within the area using the latest audio technology. The Aroma Company, which Mr Harrop founded, has put the smell of coconut into the shops of Thompson, a British travel agent. Some suntan oils smell of coconut, so the scent is supposed to remind people of past holidays. The company even infuses the fresh smell of citrus into a range of clothing made by Odeur, a Swedish company. It can waft for up to 13 washes. Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers and “focus groups” that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work. Scientists used to assume that emotion and rationality were opposed to each other, but Antonio Damasio, now professor of neuroscience at the University of Southern California, has found that people who lose the ability to perceive or experience emotions as the result of a brain injury find it hard or impossible to make any decisions at all. They can’t shop. Oh, that’s what I want Researchers are now exploring these mechanisms by observing the brain at work. One of the most promising techniques is functional magnetic resonance imaging (fMRI), which uses a large scanner to detect changes in the blood flow in parts of the brain that correspond to increases or decreases in mental activity. People lying inside the scanners are shown different products or brands and then asked questions about them. What they say is compared with what they are thinking by looking at cognitive or emotional activity. The idea is that if, say, a part of the brain that is associated with pleasure lights up, then the product could be a winner. This is immensely valuable information because eight out of ten new consumer products usually fail, despite test marketing on people who say they would buy the item—but whose subconscious may have been thinking something different. “We are just at the frontier of the subconscious,” says Eric Spangenberg, dean of the College of Business at Washington State University and an expert on the subtleties of marketing. “We know it’s there, we know there are responses and we know it is significant.” But companies commissioning such studies keep the results secret for commercial reasons. This makes Dr Spangenberg sure of one thing: “What I think I know, they probably know way more.”We are just at the frontier of the subconsciousRetailers and producers talk a lot about the “moment of truth”. This is not a philosophical notion, but the point when people standing in the aisle decide what to buy and reach to get it. The Basingstoke store illustrates some of the ways used to get shoppers’ hands to wobble in the direction of a particular product. At the instant coffee selection, for example, branded products from the big producers are arranged at eye-level while cheaper ones are lower down, along with the supermarket’s own-label products. Often head offices will send out elaborate plans of where everything has to be placed; Albertsons, a big American supermarket chain, calls these a “plan-a-gram”. Spot-checks are carried out to make sure instructions are followed to the letter. The reason for this strictness is that big retailers demand “slotting fees” to put suppliers’ goods on their shelves, and these vary according to which positions are considered to be prime space. But shelf-positioning is fiercely fought over, not just by those trying to sell goods, but also by those arguing over how best to manipulate shoppers. Never mind all the academic papers written on how best to stack shelves, retailers have their own views. While many stores reckon eye-level is the top spot, some think a little higher is better. Others charge more for goods placed on “end caps”—displays at the end of the aisles which they reckon to have the greatest visibility (although some experts say it all depends on the direction in which people gyrate around a store—and opinion on that is also divided). To be on the right-hand-side of an eye-level selection is often considered the very best place, because most people are right-handed and most people’s eyes drift rightwards. Some supermarkets reserve that for their own-label “premium” goods. And supermarkets may categorise things in different ways, so chapatis may not be with breads, but with ready-meals of the Indian variety. So, even though some suppliers could be paying around $50,000 per store a year for a few feet of shelf space, many customers still can’t find what they are looking for.Technology is making the process of monitoring shopper behaviour easier—which is why the security cameras in a store may be doing a lot more than simply watching out for theft. Rajeev Sharma, of Pennsylvania State University, founded a company called VideoMining to automate the process. It uses image-recognition software to scan the pictures from security cameras of shoppers while they are making their selections. It is capable of looking at the actions of hundreds of thousands of people. It can measure how many went straight to one brand, the number that dithered and those that compared several, at the same time as sorting shoppers by age, gender and ethnicity.VideoMining analysed people in convenience stores buying beer. Typically it would take them two minutes, with the majority going straight to one brand. “This shows their mind was already made up; they were on autopilot,” says Dr Sharma. So brewers should spend their marketing money outside, not inside, the store. The analysis can also help establish the return on investment to a new advertising campaign by showing what proportion of beer-buyers can be persuaded to consider rival brands. Another study in a supermarket some 12% of people spent 90 seconds looking at juices, studying the labels but not selecting any. In supermarket decision-making time, that is forever. This implies that shoppers are very interested in juices as a healthy alternative to carbonated drinks, but are not sure which to buy. So there is a lot of scope for persuasion.Reducing the selection on offer might help too. Cassie Mogilner of Stanford University and her colleagues found in a study that consumers like unfamiliar products to be categorised—even if the categories are meaningless. In a study of different coffees they found people were more satisfied with their choice if it came from a categorised selection, although it did not matter if the categories were marked simply A, B and C, or “mild”, “dark roast” and “nutty”. Despite all the new technology, simply talking to consumers remains one of the most effective ways to improve the “customer experience”. Scott Bearse, a retail expert with Deloitte Consulting in Boston, Massachusetts, has led projects observing and quizzing tens of thousands of customers about how they feel about shopping. It began when a client complained that he had mountains of data on the one in four people that entered his store and bought something, but knew hardly anything about the vast majority who left without making a purchase. The “customer conversion” rate varies between types of store: it could be around 20% in some department stores but reach almost 100% in a grocery. And within the same store the conversion rate will vary in different sections.People say they leave shops empty-handed more often because they are “unable to decide” than because prices are too high, says Mr Bearse. Working out what turns customers off is not difficult, yet stores still struggle with these issues: goods out of stock, long queues at the checkouts and poor levels of service. Getting customers to try something is one of the best ways of getting them to buy, adds Mr Bearse. Deloitte found that customers using fitting rooms convert at a rate of 85% compared with 58% for those that do not do so. Often a customer struggling to decide which of two items is best ends up not buying either. A third “decoy” item, which is not quite as good as the other two, can make the choice easier and more pleasurable, according to a new study using fMRI carried out by Akshay Rao, a professor of marketing at the University of Minnesota. Happier customers are more likely to buy. Dr Rao believes the deliberate use of irrelevant alternatives should work in selling all sorts of goods and services, from cable TV to holidays. The notion of shoppers wearing brain-scanning hats would be ridiculous. A lack of price tags is another turn-off, although getting that right will become crucial with the increasing use of Radio Frequency Identification (RFID) tags. These contain far more information than bar codes and can be scanned remotely. People have been predicting for years that they would shortly become ubiquitous; but, with costs continuing to fall, they eventually will. Tills will then become redundant, because everything shoppers put in their trolleys will be automatically detected and charged to their credit cards. The basic mechanisms to do this are already in place. A store or loyalty card can be fitted with an RFID tag to identify customers on arrival. A device on the trolley could monitor everything placed in it, check with past spending patterns and nudge customers: “You have just passed the Oriels, which you usually buy here.”Mind over matter Technology will also begin to identify customers’ emotions. Dr Sharma’s software has the potential to analyse expressions, like smiles and grimaces, which are hard to fake. And although fMRI scanners presently need a crane to move, something that provides a similar result might one day be worn on your head. Researchers believe it is possible to correlate brain patterns with changes in electrical activity in the brain, which can be measured with electroencephalography (EEG) using electrodes placed on the scalp. Small EEG machines are already available, especially for computer gamers, which fit on the head.The notion of shoppers wearing brain-scanning hats would be ridiculous if it were not so alarming. Privacy groups are already concerned about the rise of electronic surveillance that records what people do, let alone what they might be thinking. The San Francisco-based Electronic Frontier Foundation is concerned that because RFID tags can be read at a distance by anyone with the necessary equipment they could create “privacy pollution”; being used to discover what is in not only someone’s shopping trolley, but also their cupboards. To some degree shoppers would have to “buy in” to the process: a bit like having an account with an online retailer which comes with the explicit knowledge that your past purchases and browsing history will be monitored and used to pitch purchase suggestions. And if that makes shopping easier—especially if sweetened with discounts—then consumers might sign up to it. When Dr Sharma asks shoppers what they think about his video-monitoring he says most people do not mind. But what if psychological selling is done stealthily? That way lies grave perils. It is the anger not of privacy groups that retailers should fear, but of customers at being manipulated from behind the scenes.There have been backlashes before: “The Hidden Persuaders” by Vance Packard, an American journalist, caused a sensation when it was first published in 1957 by revealing physiological techniques used by advertisers, including subliminal messages. It is what got Dr Spangenberg interested in the subject. He thinks shopping science has limits. “I don’t think you are going to be able to make someone buy a car or a computer that they don’t need,” he says. “But you might persuade them to choose one model instead of another. And importantly, they wouldn’t know it.” But if they did realise psychological methods were being used to influence their choice, “the counteraction can be so huge it can put someone off buying anything at all,” he adds.Which is probably why at the end of this shopping trip there is not much in the trolley. At least the temptations at the checkout are easy to avoid: a few celebrity magazines and bags of sweets at the eye-level of children. But that will change too.Barry Salzman, the chief executive of YCD Multimedia in New York, has big plans for the area around a cash till. He is using digital video screens displaying ads that relate to what someone is buying and which can also be linked with facial-recognition software to refine the displays according to the customer’s age or sex. His system is already being used in Aroma Espresso Bars in America to present, say, an advert for a chocolate croissant to someone buying only a cappuccino.But the checkout in this Sainsbury’s comes to a halt because the teenager at the till is not old enough to sell alcohol and can’t attract the attention of a supervisor for permission to ring up a multi-pack of beer, which is therefore left behind on the counter. The science of shopping is a marvellously sophisticated business; the practice is still a little more primitive.

[Indy]

Note to self: ne ici u Aroma Espresso Bar. Niti u Ameriku. <_< Mene cak i Google nervira kad mi pogadja sta hocu da otkucam.

[bus]

Tja, ja idem u Aromu i nisam ni video da na tim ekranima pustaju reklame. Ali idem da vidim da li nesto kupujem više nego pre iz neobjašnjivih razloga. :unsure:EDIT: Hm, s druge strane, uvek mi dobro napišu ime posle prvog pokušaja.

Edited October 1, 2010 by bus

[расејан]

Ispricavam se, nije namjerno. :) Evo teksta, ali je malo poduzi, pa kome nije problem...

Све смо то већ установили сами (осим можда оног дела са "зашто је воће одмах на улазу", што смо чули од Едија Изарда (!)), види код мене на етнографији под "распоред робе у дућанима" - датум је, истина, јануар 2009, али је писано на основу вишегодишњег искуства.И не помаже ту што између хлеба и млека мораш да прођеш поред 20м меса и сухомеснатих (условно речено - пуно воде) производа, кад смо месо увек куповали у другом дућану. Тј куповали смо само кјелбасе (а и то само из Смитфилда, оне остале су се лоше показале) и салфаладе (док их је било, после смо чули од пословође да их више не држе јер се не исплате, а оне бајаги виршле са комадићима тзв. сира, које су их замениле, нисмо купили никад), а и то само кад нам понестане.Могуће је да на неком та шетња по дућану упали, у ствари мора да у просеку пали, иначе то не би радили, али смо развили имунитет - знамо где шта стоји, и идемо право тамо без завиривања у успутне полице. Кад повремено испремештају ствари да забуне сличне нама, углавном попиздимо кад не можемо да нађемо оно што смо хтели да купимо, и прекинемо са пазаром, те одемо не купивши ништа више (некад баш ништа) - одемо у другу самоуслугу где исто знамо где шта стоји, 90% асортимана је ионако исто.Догађало се и да навраћамо у неку само због једног артикла који нико други нема (например, Кимарт због великог паковања несланог кикирикија печеног у љусци), и кад се деси да то немају, налево круг, идемо негде другде. Онда не навраћамо тамо недељама, док не ошацујемо да су ваљда набавили. Ако јесу, тамо пазаримо и остало да се не возикамо превише.(у ствари, куповали смо по четири паковања, да премостимо те њихове несташице - јер би често имали читаве хрпе сланог, па бисмо накуповали несланог, знајући да га неће набављати док не распродају слани - онда нас не виде по месец ипо... не схватам како им се то исплати)Да видим то истраживање које ће да ухвати такве навике. Edited October 1, 2010 by расејан

[le petit nicolas]

Pa ja pokusavao da objasnim da marketing nije isto sto i reklame...

jasno da nije samo reklama.sama rec bi mogla da znaci: osposobljavanje neceg da zivi na trzistu, da se proda(je). sto vise, to bolje.(ocigledno se znacenje prosirilo, pa sad sadrzi i osmisljavanje prozivoda, usluge, itd.)nemam nista protiv toga da se roba iznese na prodaju i da se to oglasi: dobro onima sto su smislili i napravili nesto lepo i korisno, dobro meni sto sam to nabavila: dopunila, olaksala, poboljsala svoj zivot.imam protiv nerazumnog jurenja sopstvenog repa, pohlepe. protiv poboljsanja koja to nisu. protiv tracenja mog vremena, dok mi sve to pokazu, objasne, promovisu...uostalom, zasto se kao aksiom uzima da je vise bolje?cini mi se da ovde ne pricamo o napretku (proizvodnom, transportnom, itd.) koji nam svima olaksava zivljenje, nego o velikom trudu da nam se u punu vrecu istog nagura jos koji item jos kojeg proizvodjaca, sve ubedjujuci nas da nije isto. o manjku stvarno novog i boljeg i visku onog sto se, ne birajuci sredstva, proglasava za novo i neophodno.imam i protiv tog nebiranja sredstava. citam tekst koji je ziza postavila i na (bar) dva mesta nadjem "manipulate". i jos: “I don’t think you are going to be able to make someone buy a car or a computer that they don’t need,” he says. “But you might persuade them to choose one model instead of another. And importantly, they wouldn’t know it.” But if they did realise psychological methods were being used to influence their choice, “the counteraction can be so huge it can put someone off buying anything at all,” he adds.i onda, bezocno zavijanje svega toga u naucnu disliplinu; postojanje predmeta i metode naprosto nije dovoljno. mora postojati i eticka dimenzija. inace mnogo stosta ne bi imalo smisla.

...распоред робе у дућанима.

ej, pa jos je oktav mure, to jest zola, objasnio zasto to treba tako.sto jest, ja se drzim jedne samiske jer napamet znam gde je sta. kad nesto promene (a menjaju, povremeno) zdravo mlogo se naljutim sto moram da lutam. i, tako ljuta, ni ne primecujem svastadrugo pored cega prolazim :D al dobro, to sam ja, sto u nabavku idem sa spiskom -_- .i one mamipare za decu i odrasle pored kasa su zlo jedno. ne zato sto ih kupujem, nego zato sto obavezno nesto zakacim rancem i srusim <_< sta jos? izbor proizvoda: ako redovno idete u jednu prodavnicu i kupujete manje-vise iste stvari, bar ovde, brzo (za mesec-dva) cete primetiti da proizvoda x ima uvek. ali ne istog proizvodjaca. taman nadjem brasno, salvete, omeksivac, sampon koji mi odgovara, cvrc - nema. to jest, ima neki slican, drugi, koji tek treba isprobati. necu, bre, da isprobavam kad sam vec saznala sta mi treba! nemam vremena za toliko ekseprimentisanje, zurim, idem da zivim. ne volim ni da povremeno jedem splacine, prljam ruke papirom koji se raspada od vlage da bih ustanovila da ne valja...setila se jos par prevara: kreme za lice. sve manje grama u kutijama koje izgledaju isto. duplo dno.instant supe: s cetiri spadosmo na tri tanjira. sta? jel opao natalitet, pa preovladjuju troclane porodice? ne pamtim cene, ali se mogu kladiti da nisu za tanjir jevtinije nego pre.kad sam vec otvorila srce, da se pozalim i da ti sto izgibose od brige za kupca ne daju ni pet para za moju levorukost. nema ves masine na kojoj je posuda za sipanje omeksivaca s leve strane.primera imam za odavde do azanje, ali ionako je dugacak post.pozps. kad bih znala ko je izmislio te pekare u radnjama, osudila bih ga da tri sata dnevno stoji pored jedne. kad joj pridjem u maksiju zeludac mi se okrece od svih onih smrdljivih aditiva.