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Pivo


alberto.ascari

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Nisu veleprodaje, uvoznici su Apatinska i Carlsberg. U svako slučaju pozdravljam.

Pa to sam mislio. veliki lanci....

 

Nego eno kazu tamo na majstorskom topiku da imas nekog elektricara dobrog, treba mi za stan...

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jedino što vidim da može da se desi je da će se ljudi sada zaobilaziti bad zbog negativne stereotipizacije svega što odstupa od njihovog masovno multi-milijardnog brenda sa dušom i tradicijom.

vezali su za sebe čvršće hard kor pastire, ali su počeli da otresaju sa sebe mlađu ekipu mušterija i onih koji treba da troše bad sledećih godina.

 

totalno mi je nejasan pristup da napadaš jedan deo svojih potencijalnih kupaca. ovo je momenat kada su ozvaničili oproštaj od tog segmenta tržišta (znači nije moda, već je here to stay) i ustoličili mikroe kao legitimnu i nadolazeću konkurenciju.

deluje da bi bilo pametnije za firmine bilanse da su gledali kako da se približe toj populaciji na druge načine diverzifikacijom ponude.

Edited by Ravanelli
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deluje da bi bilo pametnije za firmine bilanse da su gledali kako da se približe toj populaciji na druge načine diverzifikacijom ponude.

još je besmislenije što su baš prošle nedelje kupili upravo Elysian Brewing craft pivaru koja proizvodi "pumpkin peach ale" koji zajebavaju u ovoj reklami

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pa onda zapravo prave rat između svojih brendova i hajpuju :lol:

 

++++

 

dobar članak koji analizira pomenutu reklamu, mada ne pominje da ovi to možda namerno rade, već da rade jer nemaju pojma da imaju takvo pivo u portfoliju, što mi je manje verovatno.

 

http://www.pastemagazine.com/articles/2015/02/valuable-lessons-i-learned-from-budweisers-hypocri.html

 

 

 

As Brian Perkins, VP of Marketing for Budweiser states in that piece, this ad isn’t intended to skewer craft beer at all, despite the obvious, stereotyped characters of mustachioed hipsters sniffing flights of craft beer. Instead, he says AB “acquires and sells craft beer. We love craft beer. This is an affirmation of what Budweiser is, not an attack on what it isn’t.” Note that in another piece, he refers to the earlier-mentioned “pumpkin peach” beer as “a fabricated, ludicrous flavor combination,” apparently blissfully unaware that his company was in the process of buying a brewery that made EXACTLY THAT PRODUCT. We’re at Irony Defcon 1, people.

 

 

gluposti u reklami

 

“This is the only beer Beechwood Aged”

 
“Alright guys, hear me out. So, what if right after we say it’s not to be fussed over, we IMMEDIATELY trumpet the fact that it’s beechwood aged, something that roughly 1% of our target demographic understands? It’ll be great, and not sound fussy at all.”
 
“It’s brewed for drinking, not dissecting”
 
“Please, if at all possible, try not to taste our beer. If you’re able to disable your gag reflex and just pour it straight down your gullet and into your stomach in one fell swoop while bypassing the taste buds altogether, that would be ideal.”
Edited by Ravanelli
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