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Posted

Zanimljiv članak o ugovaranju intervjua sa Nadalom i egzekuciji sa Federerom.

 

Nadal

Spoiler

Why you won't be reading an interview with Rafael Nadal in this newspaper

 

Rafael Nadal might be a good bloke. Or not. I’ve never met him face-to-face. I had the chance this week. Ahead of the Australian Open, I was offered a one-on-one interview.

 

But there were strings attached. In tennis, there are always strings. The interview would last 10 minutes, 15 max. The questions to be asked would have to be submitted in advance. And one would have to be about a travel insurance agency that is sponsoring Nadal.

 

It would not have surprised if I was asked to surrender my notepad, recorder and phone at the door, too, along with any scruples I might be concealing.

But, wait, there was more. The subsequent story would have to carry a tagline at the end noting Nadal’s involvement with the sponsor. A tagline is not so unusual, and normally is just that, a line. But this one was 50 words. Any wordier and it would be called a section.

 

That’s not all, far from it. The story would have to include a high-res image from the insurance company’s campaign. That is, its ad, dressed up as editorial. It would also have to include a picture of Nadal at a press conference taken against the backdrop of the company’s “branded media wall”.

 

Actually, these were not couched as demands, but questions. Would this paper run the embedded image, and/or the branded photo, and the novella-length tagline? Would we ask a question about the sponsor and the campaign?

 

Because, you know, it “will help the team decide on which opportunities they’d like to pursue”. This came from a young woman at an Australian PR company that is coordinating with Nadal’s agent and the insurance company. Together, they are the “team”. No threat was ever less subtly made.

 

Even the most seemingly innocent element of this proposal, a list of questions in advance, is not as it seems. The PR operative said it was for her reference only, and would not be forwarded to Nadal. But you can be sure it would be used to coach Nadal in how to insinuate the sponsor’s name into his answers.

 

After a little back-and-forth between The Age and the PR company, we declined the interview.

 

Does Nadal know about these machinations in his name? He should. Ingenue that he sometimes seems, he’s too big a figure in tennis to represent himself as merely a pawn in a game. Does he care? He really should. The guy has earned around $170 million in his career, and you can quadruple that for endorsements, so this sort of chicanery only makes him look greedy. If (insert name of latest sponsor) really matters so much to him, he can buy an ad. He can buy the bloody paper.

 

Does it matter? Yes, it does. It goes to the heart of editorial independence, and the way some think they can ride roughshod over it. The Australian Open is a big event, Nadal nearly its biggest star. In both, there is an abiding public interest far outweighing the commercial. That should be terms and conditions enough for an interview. However much the insurance agency might think Nadal belongs to them, he doesn’t.

 

All sports ration out their stars to media now. At one level, that is only to be expected: demand is enormous. But of the sports I cover, only tennis - the richest sport of all - puts a price on its stars (and make no mistake, Nadal was not being volunteered to us, he was being sold to us - or the highest bidder). Remember, this interview was offered, not sought,

 

Federer 

Spoiler


If the interview had proceeded, I don’t have to guess how it would have played out. I know. In 2014, author Chloe Hooper had a brief audience with Roger Federer under the aegis of a champagne-maker.

 

Recounting it in Good Weekend, Hooper told of how an agent intervened in the conversation. "You only have five minutes," says the publicist, suddenly breaking any spell. "So if you can include the Moet questions?"

 

Beforehand, the publicist has emailed Hooper, stipulating a question about Moet. She’d replied evasively.

 

"So do you drink a lot of champagne?" I ask. He looks only slightly uneasy as he answers, "Selectively, in certain moments. I like to celebrate more today. When I was younger I was running from one thing to the next ... but today I try to savour moments more. Not only on the tennis court, it's also when I catch up with friends. There's always something to celebrate and then I try to open a bottle of Moet et Chandon."

 

Hooper, surprised at this guilelessness, tried to move the conversation on. She didn’t get far. "You have one minute: if we can maybe have one more reference to Moet et Chandon," says the publicist. "Maybe you can talk about the 2004 vintage and why that's so important and special to you?"

 

"In 2004, I became world No. 1," he says. "It's the one I try to open whenever it's a really big occasion for me, so that's my favourite." Federer's voice trails off. He's self-conscious.

 

But yes, even Saint Roger plays this cynical game.

 

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Posted

jel ima neko od igraca da je odbio da ucestvuje na AUS OPEN ove godine zbog pozara?

Posted

Teniser sa karakterom? Izumrla vrsta...

Posted
59 minutes ago, Jumanji said:

Surprise

ne brini, biće Nole iu dnevnom terminu kad bude neka vrućinčina projektovana :dry:

Posted
jel ima neko od igraca da je odbio da ucestvuje na AUS OPEN ove godine zbog pozara?
odbio je Tomic kad je izgubio :fantom:

dobro, mozda sam malo zloban jer je imao problema sa disanjem sto mu nije pomoglo da igra bolje nego sto moze...

Inviato dal mio Mi 9 Lite utilizzando Tapatalk

Posted

2.3 kvota da Đovak osvaja

Inače, kvota da deda neće uzeti ni jedan slem spektakularnih 1.4

Posted (edited)
7 minutes ago, renne said:

2.3 kvota da Đovak osvaja

Inače, kvota da deda neće uzeti ni jedan slem spektakularnih 1.4

a ima li na koga niža kota da osvaja ?

 

ed.

kvota , vidi se da sam ja u kotama :isuse:

Edited by dùda
Posted

Ostade samo Milojevic u kvalifikacijama, ima finu sansu za glavni zreb. 

 

Steta za Troickog, ocito su mu igre u reprezentaciji dale samopouzdanje, ali morao je da preda zbog povrede lista, iako je vodio 1-0.

Posted
58 minutes ago, dùda said:

a ima li na koga niža kota da osvaja ?

 

ed.

kvota , vidi se da sam ja u kotama :isuse:

nema

Posted
ne brini, biće Nole iu dnevnom terminu kad bude neka vrućinčina projektovana :dry:
Ma de brinem, samo dedu tamo uvek guraju uvece, pa se iznenadih i za ovo.
Posted
1 hour ago, dùda said:

a ima li na koga niža kota da osvaja ?

 

ed.

kvota , vidi se da sam ja u kotama :isuse:

Kladionice su čudo. Mozes da se kladis i na politiku. :D

Posted
4 hours ago, mlatko said:

Danilovicka izgubila u 3, Pedja u 2, Troicki dobio prvi i predao mec (povreda lista izgleda), Bouchard isto ispala (i ona bese nasa jelda?) Jedino Milojevic u 3. kolu protiv Kventina Halisa iz Francuske.

Inviato dal mio Mi 9 Lite utilizzando Tapatalk
 

Genie ispala :sad: naravno da je naša :D

Posted

Bar da igra tenis pa da bude nasa [emoji849][emoji849]

Posted
46 minutes ago, Jumanji said:

Bar da igra tenis pa da bude nasa emoji849.pngemoji849.png

Genie je pre svega moja. Imao sam je neko vreme na avataru :tongue:

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